App Impressions Episode 1: Interview with Gary Vaynerchuk
I was first introduced to Gary Vaynerchuk in 2007 through Twitter. I had just started using the platform and at the time it was still below radar. I started connecting with people and quickly heard of Gary's brand.
Gary Vaynerchuk took over operations at his family's liquor store and transformed it into Wine Library. He launched WineLibrary.com in 1997 and help grow the revenue from $3 million to $45 million by 2005. In 2006 Gary started WineLibraryTV, a video podcast where he sat at a table and reviewed wine 5 days a week. After 18 months of producing content he sparked the right attention and was a guest on the Conan O'brien show. After that his show exploded and was getting 80,000 unique visitors per episode!
Recently Gary has co-founded VaynerMedia with his brother A.J., released two best selling books, CRUSH IT and The Thank You Economy, as well as invested in many Startups. Gary has a third book coming out this fall.
My passion is for the culture of apps. I love apps. I love creating apps. I especially love learning about apps through others and how they have made an impression on their daily life. This podcast is called App Impressions. I am thrilled to have been able to interview Gary for episode one. Here are the questions I asked Gary:
1.) Why haven't you created/released an app after Daily Grape?
2.) What makes the best impact/impression so you know, whether before using an app or just from the first few minutes using it, that it is a game changer. This is something you will use daily or weekly.
3.) Uber seems to have hit the sweet spot for the perfect user experience of traveling, from point A to B, on wheels. What is next in this space? What other areas could innovate using the same approach?
4.) There are so many geo-location/geo-fence apps available, but what's missing? They feel lacking. What is the secret sauce to making the perfect geo based app that provides value?
5.) In your new book coming up, do you reference many apps? Can you share anything from it, if so?
6.) What movie or documentary are you looking forward to this year?
I hope you enjoy the interview. I have also included the video to his Inc. 50 Keynote, which I highly recommend you watch, and his Inc. interview with Scott Gerber.